Ollie Bell is an award-winning professional, a published author, and leading voice across the Sport and Physical activity sector on digital innovation, behavioural science, and sales.

With a background of senior leadership roles across the sector, Ollie’s helped companies of all sizes, rethink engagement, and build future-ready strategies that drive growth. With a dedication to remain at the cutting-edge of new thinking, picked up top tier certifications at Harvard and Oxford University, studying leadership, public narrative, and emerging technology, which drive his ambition to ensure the sector doesn’t just keep up with change but leads it.

As Managing Director of Create, Ollie leads on strategy, partnerships, and innovation – bringing together high-quality education and outstanding customer experiences to build impactful pathways for into and throughout the sector. With a passion for solving real-world challenges, Ollie champions people and technologies that drive progress across the fitness, leisure, sport, and education sectors.

A competitive basketball player (shoutout to the South Coast Wolfpack), Ollie brings the same energy, resilience, and drive to his work as he does to the court. He believes in the power of kindness and competition – values that continue to guide his mission as a father, a professional and someone who will always work to help our sector thrive in a fast-moving world.