With over 20 years in the health and fitness sector, I’ve built my career from the ground up working through every discipline within marketing, from execution to strategy, to reach board level. That journey has given me a rare end-to-end perspective: I understand what teams need to perform, what customers respond to, and what it takes to build the systems and processes that allow a business to scale sustainably.

I’ve worked with some of the most recognised names in the industry, as well as across education and apprenticeship programmes, giving me a broad view of how this sector grows, evolves, and makes a real impact on people’s lives.

Today, as Marketing Director at Create, I’m doing the work I’m most proud of. It brings together everything I love: sharp strategy, strong data and reporting, a market-leading digital footprint, and a team of talented people united by a vision that genuinely matters. Building great teams in a sector I care deeply about.

Outside of work, I’m a working mum and a lifelong sports enthusiast. I’ve played badminton since I was 15 and been fortunate to compete at a high level, a reminder that discipline, consistency, and a love of the game translate far beyond the court.